Living Perfume

Sculptural forms made from smooth, silhouetted layers of white sustainable eco-board suggest the sensuality of natural elements—trees, stone formations, a forest path—while paralleling the layers of perfume and invoking the mystery and beauty of scent.. “ The space is designed to “impose” itself into the store environment in the way that a tree would grow on a busy urban street.. “Henri Bendel is such a vibrant and ‘complete’ environment that the challenge we faced was how to ‘disrupt’ the environment in a way that would draw people to the third floor and into the exhibit from that glorious atrium, and then enthrall them with Mandy’s art and the journey inside,” says Jeremy Dawkins, Executive Creative Director of Brandimage — Desgrippes & Laga (www.brand-image.com)

Ultimately the exhibit came together as a collaboration between one artist and many specialist firms. “Everyone involved understands that consumers are interested in naturals. Aftel’s singular vision made it easy for us to attract a talented group of collaborators,” Julie Anixter. Primary collaborators included Heller Communication Design, Jody Hanson Design, the Fragrance Foundation, the singer Donovan, Arcade Ltd, EA International, MWV, Novo Arts, Robertet, Shutterstock and Samsung, and a team of Henri Bendel executives.

The fully recyclable Eco-Board provided by EA International allowed the exhibit to literally be "popped up" over night and aligned with Aftel's commitment to honor the natural world. “The flexible nature of the Eco Board allowed us limitless imagination, plus we’re in keeping with the Naturals theme of Aftel’s perfume” said Lisa Lai, President of EA International who is launching EA Edge furniture collection with this exhibit.